Linking the Multichannel Sales Channels Stationary and Online with the Help of Email Marketing

Multichannel marketing is today one of the most important strategies in pharmaceutical business as well. This trend was driven by technical progress and various possibilities to position oneself in the trade. Almost every company today has a very diverse market position and therefore almost all multichannel marketing. But this also leads to problems and challenges that a company has to face. Above all, potentials are often not recognized by some channels or the use of channels does not do justice to the position of a brand in the market. This can even lead to brands losing market share and image