An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Year of publication: |
2016
|
---|---|
Authors: | Heiens, Richard A. ; Narayanaswamy, Ravi |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 10.2016, 2/4, p. 125-137
|
Subject: | email marketing | incentive offers | online retailing | opt-in | social network links | welcome emails | E-Mail | E-mail | USA | United States | Online-Handel | Online retailing | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Social Web | Social web | Soziales Netzwerk | Social network |
-
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi, (2021)
-
Manchanda, Puneet, (2015)
-
Islam, Hafizul, (2021)
- More ...
-
Narayanaswamy, Ravi, (2022)
-
Online sales promotion in hedonic versus utilitarian product categories
Narayanaswamy, Ravi, (2018)
-
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi, (2021)
- More ...