"Literary Imagination goes Tourism" : Destination Branding und fiktive Narrative am Beispiel von "Heidi" und "Heidiland"
Christian Filk; Clarissa Schatzmann; Yvonne Herzig Gainsford
| Year of publication: |
2011
|
|---|---|
| Authors: | Filk, Christian ; Schatzmann, Clarissa ; Herzig Gainsford, Yvonne |
| Published in: |
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen. - Berlin : Erich Schmidt, ISBN 3-503-13098-5. - 2011, p. 139-152
|
| Subject: | Destinationsmanagement | Destination management | Markenführung | Brand management | Tourismus | Tourism | Literatur | Literature | Schweiz | Switzerland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009295687