Look Before You Leap - Does cross-sell always lead to higher profits?
Year of publication: |
2008
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Authors: | Shah, Denish ; Kumar, V. |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 20.2008, 3, p. 26-35
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