Short- and long-term effects of nonconsciously processed ambient scents in a servicescape : findings from two field experiments
Year of publication: |
2019
|
---|---|
Authors: | Girard, Anna L. ; Lichters, Marcel ; Sarstedt, Marko ; Biswas, Dipayan |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 22.2019, 4, p. 440-455
|
Subject: | ambient scent | servicescape | long-term effects | field experiment | sensory marketing |
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