Looking at brands through children’s eyes
Year of publication: |
2011
|
---|---|
Authors: | Urbick, Bryan |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 12.2011, 4, p. 370-371
|
Subject: | Kinder | Children | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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