Love thinketh no evil : mediation role of brand love on consumer religiosity and consumer forgiveness in Tanzanian Islamic banking
Year of publication: |
2024
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Authors: | Amani, David |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 4, p. 1035-1053
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Subject: | Brand love | Consumer forgiveness | Consumer religiosity | Islamic banking | Konsumentenverhalten | Consumer behaviour | Islamisches Finanzsystem | Islamic finance | Religion | Emotion | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand |
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