Loyalty program liabilities and point values
Year of publication: |
2020
|
---|---|
Authors: | Chun, So Yeon ; Iancu, Dan A. ; Trichakis, Nikolaos |
Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 22.2020, 2, p. 257-272
|
Subject: | loyalty programs | liabilities | OM-accounting interface | risk management | dynamic programming | Risikomanagement | Risk management | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Kundenwert | Customer value |
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