Luxury brand advertising in Argentina : changes following import restrictions
Year of publication: |
April 2018
|
---|---|
Authors: | Ahn, Hongmin ; Mundel, Juan |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 3, p. 291-303
|
Subject: | Advertising | societal change | Latin America | Argentina | content analysis | Argentinien | Luxusgüter | Luxury goods | Markenführung | Brand management | Werbung |
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