Luxury branding and the creator economy : emerging challenges and future avenues
Year of publication: |
2024
|
---|---|
Authors: | Prandelli, Emanuela ; Wang, Yajin ; Weijo, Henri |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 3, p. 455-467
|
Subject: | Creator economy | Luxury branding | Managerial challenges | Luxusgüter | Luxury goods | Markenführung | Brand management | Markenartikel | Brand |
-
Walley, Keith, (2015)
-
Shetty, Khyati, (2022)
-
Masé, Stefania, (2020)
- More ...
-
Weijo, Henri, (2013)
-
Weijo, Henri, (2016)
-
Hold the line! : exploring the brand community coping process
Weijo, Henri, (2014)
- More ...