Luxury branding
Year of publication: |
2009
|
---|---|
Authors: | Patrick, Vanessa M. ; Hagtvedt, Henrik |
Published in: |
Handbook of brand relationships. - Armonk, NY [u.a.] : Sharpe, ISBN 978-0-7656-2357-7. - 2009, p. 267-279
|
Subject: | Luxusgüter | Luxury goods | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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