Luxury brands do not glitter equally for everyone
Farhad Aliyev, Taylan Ürkmez, Ralf Wagner
| Year of publication: |
July 2018
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|---|---|
| Authors: | Aliyev, Farhad ; Ürkmez, Taylan ; Wagner, Ralf |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 4, p. 337-350
|
| Subject: | Eye-tracking | Asians and Europeans | Luxury brand | Perceptions | Mixed-methods research | Object and background | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Asien | Asia | Europa | Europe |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-017-0085-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011885032