The effect of trust in management on salespeople’s selling orientation
Peter Dickson, Erick M. Mas, Michelle Van Solt, Tessa Garcia-Collart, Jaclyn L. Tanenbaum
| Year of publication: |
2022
|
|---|---|
| Authors: | Dickson, Peter R. ; Mas, Erick M. ; Van Solt, Michelle ; Garcia-Collart, Tessa ; Tanenbaum, Jaclyn L. |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 3, p. 381-397
|
| Subject: | Customer orientation | Hard-selling orientation | Sales manager senior management in-sync ethical signaling | Trust in management | Vulnerability | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Verkauf | Selling | Führungskräfte | Managers |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-021-09612-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013454576