Märkte dominieren : Gesetzmäßigkeiten des Brandings von Airwaves bis Zalando
Heinz Günther
| Year of publication: |
c 2011
|
|---|---|
| Authors: | Günther, Heinz |
| Publisher: |
Norderstedt : Books on Demand GmbH |
| Subject: | Marketing | Markenführung | Brand management | Markenpolitik |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | 189 S. Ill., graph. Darst. 21 cm, 285 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-8448-7258-3 ; 3-8448-7258-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010503696