Social marketing : its definition and domain
Alan R. Andreasen
| Year of publication: |
2008
|
|---|---|
| Authors: | Andreasen, Alan R. |
| Published in: |
Major theoretical debates and contemporary issues in marketing theory. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 210-222
|
| Subject: | Marketingtheorie | Marketing theory | Social Marketing | Social marketing | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Journal of public policy & marketing ; 13 (1994), 1, pp. 108 - 114 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611027