Make the most of a polarizing brand
by Xueming Luo, Michael Wiles, and Sascha Raithel
| Year of publication: |
2013
|
|---|---|
| Authors: | Luo, Xueming ; Wiles, Michael ; Raithel, Sascha |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 91.2013, 11, p. 29-31
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010196180