Management of a luxury brand : dimensions and sub-variables from a case study of LVMH
Year of publication: |
2014
|
---|---|
Authors: | Cavender, RayeCarol ; Kincade, Doris H. |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 18.2014, 2, p. 231-248
|
Subject: | Brand management | Case study | Luxury goods | Luxusgüter | Markenführung | Konsumgüterindustrie | Consumer goods industry | Markenartikel | Brand |
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