Managers' beliefs about marketing research and information use in decisions in context of the bounded-rationality theory
Year of publication: |
2017
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Authors: | Tarka, Piotr |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 55.2017, 5, p. 987-1005
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Subject: | Intuition | Marketing research | Bounded-rational decisions | Information use | Managers (decision makers) | Marktforschung | Market research | Entscheidung | Decision | Führungskräfte | Managers |
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