The views and perceptions of managers on the role of marketing research in decision making
Piotr Tarka
| Year of publication: |
January 2018
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|---|---|
| Authors: | Tarka, Piotr |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 60.2018, 1, p. 67-87
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| Subject: | business organizations | information-decision problems | managers | marketing research | Marktforschung | Market research | Wahrnehmung | Perception | Management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785317744854 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011878093