Managing customers as investments : the strategic value of customers in the long run
Sunil Gupta ; Donald R. Lehmann
| Year of publication: |
2008 ; 4. print.
|
|---|---|
| Authors: | Gupta, Sunil ; Lehmann, Donald R. |
| Publisher: |
Upper Saddle River, NJ : Wharton School Publ. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 205 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-216161-9 |
| Classification: | Investition, Finanzierung |
| Source: |
Persistent link: https://www.econbiz.de/10008828015