Managing internal marketing channel conflict : a proposal for narrative epistemology
Year of publication: |
2019
|
---|---|
Authors: | Aman, Asad |
Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 20.2019, 4, p. 901-916
|
Subject: | Internal channel conflict | network pictures | Pakistan retail | narrative | politics | Pakistan | Vertriebsweg | Distribution channel | Internationales Marketing | International marketing | Einzelhandel | Retail trade | Narrative Methode | Narrative method |
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