Managing marketing information
Nigel Piercy and Martin Evans
| Year of publication: |
1983
|
|---|---|
| Authors: | Piercy, Nigel ; Evans, Martin |
| Publisher: |
London [u.a.] : Croom Helm |
| Subject: | Marketinginformationssystem |
| Extent: | 223 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7099-2025-3 ; 0-7099-2026-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004927715