Managing positive and negative trends in sales call outcomes : the role of momentum
Irene Y. Nahm, Michael J. Ahearne, Nick Lee, and Seshadri Tirunillai
| Year of publication: |
2022
|
|---|---|
| Authors: | Nahm, Irene Y. ; Ahearne, Michael J. ; Lee, Nick ; Tirunillai, Seshadri |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 6, p. 1120-1140
|
| Subject: | momentum | personal selling | sales force | sales performance | social influence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221095097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474499