Managing product innovation
ed. by Arch G. Woodside
| Year of publication: |
2005 ; 1. ed.
|
|---|---|
| Other Persons: | Woodside, Arch G. (ed.) |
| Publisher: |
Amsterdam : Elsevier JAI |
| Subject: | Innovation | USA | United States | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Marketingstrategie | Unternehmenserfolg | Produktinnovation |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
6 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIII, 780 S graph. Darst |
|---|---|
| Series: | Advances in business marketing and purchasing. - Greenwich, Conn. [u.a.] : Jai Pr., ISSN 1069-0964, ZDB-ID 1143066-7. - Vol. Vol. 13 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | hbk.. - : No price : CIP entry (Jan.) |
| ISBN: | 0-7623-1159-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002485282