Managing value co-creation in consumer service systems within smart retail settings
Year of publication: |
November 2018
|
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Authors: | Bassano, Clara ; Piciocchi, Paolo ; Spohrer, James C. ; Pietronudo, Maria Cristina |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 190-197
|
Subject: | Smart retailing | Consumer service system | Collective knowledge systems | Social-semantic web | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
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