Manufacturer technology investment : a bane or boon to the store brand encroachment
Year of publication: |
2023
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Authors: | Yu, Dongdong ; Luo, Chunlin ; Wang, Biao ; Tian, Xin ; Zhou, Xiaoyang |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 176.2023, p. 1-24
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Subject: | Encroachment | Game theory | Store brand | Technology investment | Technology spillover | Handelsmarke | Spillover-Effekt | Spillover effect | Spieltheorie | Einzelhandel | Retail trade | Markenführung | Brand management | Innovationsdiffusion | Innovation diffusion | Investition | Investment |
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