Mapping the relationship between social media usage and organizational performance : a meta-analysis
Year of publication: |
2023
|
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Authors: | Liu, Zhenyuan ; Geng, Ruoqi ; Tse, Ying Kei ; Han, Shuihua |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 187.2023, p. 1-17
|
Subject: | Business value of social media | Meta-analysis | Organizational performance | Social media usage | Social Web | Social web | Meta-Analyse | Unternehmenserfolg | Firm performance | Online-Marketing | Internet marketing |
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