Markdown pricing with unknown fraction of strategic customers
Year of publication: |
2012
|
---|---|
Authors: | Merserau, Adam J. ; Zhang, Dan |
Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 14.2012, 3, p. 355-370
|
Subject: | Niedrigpreisstrategie | Low-cost strategy | Preismanagement | Pricing strategy | USA | United States | Einzelhandelspreis | Retail price | Theorie | Theory |
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