Marke ohne Mythos : das erste ehrliche Markenbuch oder warum so viele Menschen einen Mini brauchen
Arnd Zschiesche; Oliver Errichiello
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Zschiesche, Arnd ; Errichiello, Oliver Carlo |
| Publisher: |
Offenbach am Main : GABAL-Verl. |
| Subject: | Markenführung | Brand management | Werbepsychologie | Psychology of advertising | Sozialpsychologie | Social psychology | Marke | Repräsentation <Soziologie> |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 276 S. Ill. 230 mm x 156 mm, 400 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-86936-476-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010211544