Markenadäquate Gestaltung von Live Communication-Instrumenten : Untersuchung der Wahrnehmung und Wirkung von Messeständen
Beatrice Ermer
| Year of publication: |
2014
|
|---|---|
| Authors: | Ermer, Beatrice |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Messebeteiligung | Trade fair participation | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Visuelle Wahrnehmung | Visual perception | Deutschland | Germany | Markenpolitik | Business-to-Business-Marketing | Marktkommunikation | Messestand |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XXX, 388 S. Ill., graph. Darst. 210 mm x 148 mm, 540 g |
|---|---|
| Series: | Innovatives Markenmanagement. - Wiesbaden : Springer Gabler, ISSN 2627-1109, ZDB-ID 2665271-7. - Vol. Band 49 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | Zugl.: Leipzig, HHL Graduate School of Management, Diss. 2013 |
| Notes: | Literaturverz. S. 319 - 388 |
| ISBN: | 3-658-04810-7 ; 978-3-658-04810-5 ; 978-3-658-04811-2 |
| Classification: | Außenwirtschaft: Allgemeines ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010373914