Markenkult : wie Waren zu Ikonen werden
Year of publication: |
1995
|
---|---|
Other Persons: | Horx, Matthias (contributor) ; Wippermann, Peter (contributor) |
Institutions: | Trendbüro <Hamburg> (contributor) |
Publisher: |
Düsseldorf : Econ |
Subject: | Markenpolitik | Verbraucherverhalten | Trend | Aufsatzsammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Flock and flow : predicting and managing change in a dynamic marketplace
McCracken, Grant David, (2006)
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Sustainable brand extensions of fast fashion retailers
Hill, Jessica, (2015)
-
Moutinho, Luiz, (2011)
- More ...
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Horx, Matthias, (1996)
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Markenkult : wie Waren zu Ikonen werden
Horx, Matthias, (1995)
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Horx, Matthias, (1996)
- More ...