Markenmanagement im professionellen Teamsport
Michael Schilhaneck
| Year of publication: |
2007
|
|---|---|
| Authors: | Schilhaneck, Michael |
| Published in: |
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]. - Köln : Inst. für Sportökonomie und Sportmanagement, ISBN 3-937058-07-9. - 2007, p. 281-290
|
| Subject: | Profisport | Professional sports | Sportorganisation | Sport organization | Markenführung | Brand management | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003735273