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The role of personal brand on consumer behaviour in tourism contexts : the case of Madeira
Sousa, Bruno, (2019)
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung, (2016)
The formation of a nation tourism brand of Ukraine
Melnychenko, Svitlana, (2021)
CRM im Messewesen - Beziehungsmanagement in der Nachmessephase
Stoeck, Norbert, (2003)