Market-based management : strategies for growing customer value and profitability
Year of publication: |
2004 ; 3. ed., internat. ed.
|
---|---|
Authors: | Best, Roger J. |
Publisher: |
Upper Saddle River, NJ : Prentice Hall |
Subject: | Marketing | Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Pfeiffer, Werner, (1990)
-
Erfolgsursache Marketing : warum marktorientiert geführte Unternehmen erfolgreich sind
Fritz, Wolfgang, (1997)
-
Comparative management and marketing : text and readings
Boddewyn, J., (1969)
- More ...
-
Consumer behavior : implications for marketing strategy
Hawkins, Del I., (1983)
-
Market-based management : strategies for growing customer value and profitability
Best, Roger J., (2009)
-
Earnings surprise and the relative information content of short interest
Mercado-Mendez, José G., (2006)
- More ...