Market entry strategies in the Middle East : unveiling the sponsorship strategy
Year of publication: |
2021
|
---|---|
Authors: | Youssef, Moustafa Salman Haj ; Teng, Da |
Published in: |
International studies of management & organization : ISMO. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1558-0911, ZDB-ID 2066498-9. - Vol. 51.2021, 3, p. 253-275
|
Subject: | entry mode | KSA | Market entry strategies | Middle East | sponsorship | UAE | Mittlerer Osten | Internationaler Markteintritt | International market entry | Sponsoring | Sponsorship | Markteintritt | Market entry | Marketingmanagement | Marketing management | Vereinigte Arabische Emirate | United Arab Emirates |
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