Market orientation in local government through the analysis of municipal website content : a framework for its measurement
Lucía Sáez Vegas; Iñaki Periáñez Cañadillas
| Year of publication: |
2013
|
|---|---|
| Authors: | Vegas, Lucía Sáez ; Cañadillas, Iñaki Periáñez |
| Published in: |
Global journal of business research : GJBR. - Hilo, Hawaii : IBFR, ISSN 1931-0277, ZDB-ID 2536575-7. - Vol. 7.2013, 2, p. 47-58
|
| Subject: | Website | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Kommunalverwaltung | Local government | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009675684