The moderating effect of entrepreneurship orientation on new product innovation performance
Year of publication: |
2020
|
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Authors: | Liao, Yi-Chuan ; Zhao, Hongyan |
Published in: |
International journal of business. - Taichung, Taiwan : College of Management, Chaoyang University of Technology, ISSN 1083-4346, ZDB-ID 1315114-9. - Vol. 25.2020, 2, p. 195-213
|
Subject: | entrepreneurship orientation | innovation capability | new product innovation performance | market orientation | technological knowledge | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Entrepreneurship | Entrepreneurship approach | KMU | SME |
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