Market positioning : a new strategic approach for retailers
[von] William Haueisen; Jerome Scott; Timothy Sweeney
Year of publication: |
1983
|
---|---|
Authors: | Haueisen, William ; Scott, Jerome ; Sweeney, Timothy |
Published in: |
Patronage behavior and retail management. - New York [u.a.] : North-Holland, ISBN 0-444-00704-0. - 1983, p. 115-128
|
Subject: | Absatzpolitik | Vereinigte Staaten |
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