Market segmentation strategies can be used to overcome <scp>COVID</scp> ‐19 vaccine hesitancy and other health crises
Year of publication: |
2021
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---|---|
Authors: | Meng, Matthew D. ; Olsen, Mitchell C. |
Published in: |
Journal of Consumer Affairs. - Wiley, ISSN 1745-6606, ZDB-ID 2066552-0. - Vol. 56.2021, 2 (05.11.), p. 957-968
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Publisher: |
Wiley |
Saved in:
Online Resource
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