Market signals : web site investment and physicl store existence
Year of publication: |
2014
|
---|---|
Authors: | Wang, Xuehua ; Chow, Wing Chi ; Yang, Zhilin ; Lai, Jennifer Y. M. |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 1, p. 94-113
|
Subject: | Internet marketing | Consumer behaviour | Electronic Commerce | E-commerce | Konsumentenverhalten | Website | Internet | Online-Marketing | Signalling | Marketing |
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