Marketeando : domesticating marketing education the "Peruvian way"
Year of publication: |
2013
|
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Authors: | Denegri-Knott, Janice ; Witkowski, Terrence H. ; Pipoli, Gina |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 33.2013, 1, p. 41-57
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Subject: | marketing education | macromarketing | marketing ideology | domestication | Peru | chicha culture | Marketing | Betriebswirtschaftsstudium | Graduate business education | Marketingtheorie | Marketing theory |
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