Marketer requests for positive post-purchase satisfaction evaluations : consumer depth interview findings
Michael A. Jones, Valerie A. Taylor
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Jones, Michael A. ; Taylor, Valerie A. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 218-226
|
| Subject: | Customer satisfaction | Consumer responses | Requests for positive post-purchase evaluations | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.12.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808592