Marketing across cultures
Year of publication: |
2009 ; 5. ed.
|
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Authors: | Usunier, Jean-Claude ; Lee, Julie Anne |
Publisher: |
Harlow : FT Prentice Hall |
Subject: | Internationales Marketing | International marketing | Interkulturelles Management | Cross-cultural management |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XVI, 479 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Literaturangaben |
ISBN: | 978-0-273-71391-3 |
Source: | ECONIS - Online Catalogue of the ZBW |
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