Marketing agency – client relationships: towards a research agenda
Year of publication: |
2017
|
---|---|
Authors: | Keegan, Brendan James ; Rowley, Jennifer ; Tonge, Jane |
Published in: |
European Journal of Marketing. - Emerald Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 51.2017, 7/8, p. 1197-1223
|
Publisher: |
Emerald Publishing Limited |
Subject: | Relationship Marketing | Marketing management | Co-creation | Advertising Agencies. |
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