Marketing : an analytical perspective
Peter Mudie
| Year of publication: |
1997
|
|---|---|
| Authors: | Mudie, Peter |
| Publisher: |
London [u.a.] : Prentice Hall |
| Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 368 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-13-357757-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000613862