Marketing: an introduction
Gary M. Armstrong ...
| Year of publication: |
2009 ; [1. European ed.]
|
|---|---|
| Other Persons: | Armstrong, Gary (contributor) |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Marketing | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [gbv.de] |
| Extent: | XXXIII, 614 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | "Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface. - Includes bibliographical references and index |
| ISBN: | 978-0-273-71395-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004936933