Marketing : an introduction
Year of publication: |
1997 ; 4. ed.
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Authors: | Kotler, Philip ; Armstrong, Gary |
Publisher: |
Upper Saddle River, NJ : Prentice Hall |
Subject: | Marketing | Einführung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing : a critical introduction
Hackley, Christopher E., (2009)
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Marktorientierte Unternehmenskultur als Erfolgsfaktor der Strategieimplementierung
Krohmer, Harley, (1999)
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Strategic marketing : an introduction
Proctor, Tony, (2000)
- More ...
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Kotler, Philip, (1993)
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Kotler, Philip, (1991)
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Kotler, Philip, (1997)
- More ...