Marketing and advertising in the online-to-offline (O2O) world

Hesham Osama Dinana

"This book presents insight into Online and Offline marketing strategies and practices as a the new normal that will guide marketing scholars and practitioners alike, focusing on the emerging trend of online and offline worlds fusion"--

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Year of publication:	[2023]
Other Persons:	Dinana, Hesham Osama (ed.)
Publisher:	Hershey, PA : IGI Global
Subject:	Marketingmanagement \| Marketing management \| Online-Marketing \| Internet marketing \| Werbung \| Advertising
Description of contents:	Table of Contents [gbv.de]

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Extent:	xxi, 310 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-6684-5844-0 ; 978-1-6684-5845-7 ; 978-1-6684-5846-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013272787