Extent:
graph. Darst.
Type of publication: Article
Type of publication (narrower categories): Aufsatz im Buch ; Book section ; Reprint
Language: English
Notes:
Aus : Journal of marketing ; 51 (1987), 4, pp. 3 - 18
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003610474