Marketing and exchange
Franklin S. Houston and Jule B. Gassenheimer
| Year of publication: |
2008
|
|---|---|
| Authors: | Houston, Franklin S. ; Gassenheimer, Jule B. |
| Published in: |
Major theoretical debates and contemporary issues in marketing theory. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 3-30
|
| Subject: | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing | Tauschwirtschaft | Barter economy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Journal of marketing ; 51 (1987), 4, pp. 3 - 18 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003610474