Marketing and semiotics : new directions in the study of signs for sale
ed. by Jean Umiker-Sebeok
| Year of publication: |
1987
|
|---|---|
| Other Persons: | Umiker-Sebeok, Jean (contributor) |
| Publisher: |
Berlin [u.a.] : Mouton de Gruyter |
| Subject: | Marketing | Semiotik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 556 S. : Ill., graph. Darst. |
|---|---|
| Series: | Approaches to semiotics. - Berlin [u.a.] : Mouton. - Vol. 77 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-11-011148-9 ; 0-89925-276-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004620666